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REDEFINING VALUE Of all the words that have become part of the pandemic mantra, ‘RESET’ seems to be one of the most prevalent. Hit by the second major global crisis in their lifetime, Millennial and Gen-Z consumers are exhibiting increasingly cautious purchasing behavior. Are the changes that we have witnessed during lockdown become permanent features of our daily lives? Even after the Chinese economy has reopened - the shift to online purchasing has remained. There is much talk about younger consumers growing up with fundamentally different values and attitudes, thus demanding companies to act ethically and responsibly. As the intimate apparel industry faces its own reset, what are the challenges which lie ahead regarding sourcing, sustainability, transparency, and branding.
-Pat Tabassi, Product Development and Marketing Manager for Design Knit, Inc.
-Larissa Shirley King, Senior Designer for Hanky Panky, Ltd.
-Dez Price, Co-Founder of BN3TH (TBC)
-Nora Shaughnessy, Director of Product for BN3TH
-Barbara Ross, Owner & Director of Design for Sextet Fabrics Inc.
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