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17 September 2019

“A Celebration of Women”



We have observed a slow emerging new Lingerie Era, characterized by women who celebrate their uniqueness. This is reflected in the growing diversity of shapes, sizes, material, and color aesthetics.

On top of that, there is a dominating role for comfort, versatility and seduction inspired by individual lifestyles and morphology, plus establishing awareness of sustainability.

Women’s ‘needs’ are divided into four macro directions which are reflected in this season’s trends:

  1. the need to MOVE and be ACTIVE
  2. the need to DISCOVER and TRAVEL
  3. the need to RELAX and REVIVE
  4. the need to EXPERIENCE NATURE

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